Get a deeper understanding of Customer Data Platforms, their components, and their benefits.

It’s easy to get confused on the subject of CDPs. Understanding exactly what they accomplish and how they accomplish it is easy to understand in this breakdown. In this white paper, we cover:

  • What is a CDP and how they work
  • Organization-level requirements for implementing a CDP
  • Components of a CDP
  • Difference between CDP and other platforms
  • Benefits of using Salesforce CDP
  • Key advantages of Salesforce Data Cloud
  • Tips before implementations

EMS Consulting produced this resource to better your company. Learn how a CDP implementation can completely change your business.

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