Salesforce Advertising Studio Strategies for Financial Services Marketing
By Taylor Richardson Sr. Marketing Cloud Consultant, EMS Consulting What is Salesforce Advertising Studio? Salesforce Advertising Studio is an add-on that lets you leverage your first-party customer data to [...]
How Cadence Bank & EMS Built a PPP Loan Application in Less Than 2 Weeks Using Salesforce
How Cadence Bank & EMS Built a PPP Loan Application in Less Than 2 Weeks Using Salesforce When news of the Coronavirus Aid, Relief, and Economic Security (CARES) [...]
Envision Credit Union’s Salesforce Transformation Story
As their membership base as evolved and grown across Florida and Georgia, Envision Credit Union knew it was time to choose a robust CRM that could integrate with their [...]
Marketing Cloud Onboarding Journeys Every Bank & Credit Union Should Have
By Taylor Richardson Sr. Marketing Cloud Consultant, EMS Consulting There are countless reasons that marketers choose Salesforce Marketing Cloud, and a few of mine are certainly Journey Builder, backed [...]
The Challenges of Next Best Product Recommendations in Banking
The Challenges of Next Best Product Recommendations in Banking by: EMS Consulting Intelligent product recommendations are a must in today’s marketing practices, but in banking, that’s easier said [...]
The World of API’s
The World of API's API-Led connectivity is the founding principal of MuleSoft. MuleSoft defines API-Led connectivity as "a methodical way to connect data to applications through reusable and [...]