Breaking Down Data Silos to Unlock the Golden Customer Record With Associated Credit Union and EMS Consulting

Synopsis: Achieve Seamless Integration and Real-Time Insights. Join us as we explore how Associated Credit Union (ACU) leverages MuleSoft and Salesforce solutions to transform and unify their data, creating a “Golden Customer Record.” You will learn how data integration enables real-time automations, supporting regulatory compliance, and driving personalization for better member experiences. The session will highlight practical strategies for maximizing data’s potential to boost profitability and growth.

Speakers: Chad Evans, EVP, Lending at Associated Credit Union | Michael Reed, Chief Revenue Officer at EMS Consulting | Michael Gaspar, Sr. Account Executive at EMS Consulting | Jeff Humphries, Head of Data Services at EMS Consulting