Things Every Team Needs to Know Before Getting Started With Marketing Cloud
Marketing Cloud is a far cry from plug and play, especially in a financial services application. That’s because Marketing [...]
Marketing Cloud Optimizations Every Team Should Prioritize
Once you invest in Marketing Cloud, you’ll want to plan for an implementation phase. Part of getting Marketing Cloud [...]
The Importance of Building a Solid Data Model in Marketing Cloud
The first rule of Marketing Cloud? Every journey begins with a rock-solid data model. The data model is what [...]
Salesforce Advertising Studio Strategies for Financial Services Marketing
By Taylor Richardson Sr. Marketing Cloud Consultant, EMS Consulting What is Salesforce Advertising Studio? Salesforce Advertising Studio is an [...]
How Cadence Bank & EMS Built a PPP Loan Application in Less Than 2 Weeks Using Salesforce
When news of the Coronavirus Aid, Relief, and Economic Security (CARES) Act arose in late March 2020, Cadence Bank [...]