Improving Patient Engagement with Salesforce
-By Elaine Myrback-
Health Cloud has begun its journey in meeting the need for tracking the patient interactions rather than trying to transform complex electronic medical record (EMR) systems into patient management systems. Most Physician concern points to a larger worry that EHRs can sometimes negatively affect the patient experience, inadvertently leaving the patient with the impression that the provider does not care or is not invested in the patient’s emotional needs.
Salesforce has released their Health Cloud solution in January and its concept is designed to be the system of engagement versus the patient record. As a partner of Salesforce we are helping our customers collaborate and define new levels of connectivity for patient care.
As EMS continues to serve the healthcare market, we are seeing two major business drivers, one being the integration from Salesforce to the EMR and the other is improving on the quality of patient care and their experience. Both of which can be achieved by Salesforce’s Health Cloud with the Service cloud and Communities.
Our specialty is integration bi-directionally to customer’s disparate systems which is the key to our customer’s success. We make it much easier to create innovative health care applications.
Providers have focused on their IT departments to track health related transactions, as opposed to patient interactions while realizing that the engagement experience is not the objective of the EMR.
Salesforce has just begun to meet those engagement needs and will continue to build on that roadmap of success for their current and future customers.
Organizations must keep the patient at the center of technology design while preserving the patient experience.